"Maybe it was her quirky charm, or maybe it was her title (Get Shit Done Manager), but either way, right from the start I was captivated by Neomi Amit, Unreal Fur’s representative. My husband and I first came across this Australian faux-fur luxury brand at a show. I had never carried this brand before, but as I started feeling each fur coat on display and looking at the intricate patterns and the shapes of the coats, I knew I just had to try them on.

And as I suspected, I became obsessed with every piece. I felt like every coat had its own personality and that each one had the capability to take me to a different place and some even, a different time. Not to mention, they were all so comfortable and warm. Since it is so cold in Reno, I just knew that our small town would love to have these pieces to help them through the harsh winters. 

But as I continued talking and learning more about the brand itself. What I found most compelling, is Unreal Fur’s brand story and mission to end the use of real fur and animal products in the fashion industry by designing with vegan materials of the best quality in the world.

In fact, they have been committed to designing with all vegan materials, ensuring no animal byproducts are incorporated in their in their garments for over ten years. I hope you enjoy this brand as much as I do! I would love to hear your thoughts."

      - Sara Hendricksen, Founder, Sierra Deene

Three things to know about the Unreal Fur brand.

Unreal Fur is the first faux fur company of its kind. Based in Melbourne, Australia, they are committed to crafting products and adopting practices that redefine the faux fur industry. Using a unique approach, each product is made with 100% vegan materials that last for years to come.

All Unreal Fur products are made with kindness. Offering faux leather, faux wool, and faux fur, they use innovative materials and design techniques to create realistic and chic pieces that use no animal byproducts. Unreal Fur is a PETA Business Friend and received a PETA Australia Fashion Award for best faux fur designs in both 2018 and 2021.

Unreal Fur's pieces are made with quality, sustainability, and longevity in mind. Each coat, jacket, and accessory is designed from the heart (rather than fleeting trends) so you can wear their pieces season after season.

 

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