SIERRA DEENE EMPOWERS MODERN WOMEN WITH FEMININE, SOPHISTICATED STYLE THAT EXUDES EFFORTLESS ELEGANCE.
Founded in Reno, Nevada, Sierra Deene is a boutique clothing brand that embodies everyday luxury and an effortlessly chic style. Our pieces are carefully curated and designed to fit your day-to-day whether you're heading into the office, enjoying dinner with friends, or jetting off to faraway places. We offer stylish, comfortable, and timeless fashion that allows you to easily enhance your everyday wardrobe with modern, elevated, and luxurious pieces.
Sustainability
We are committed to sustainable fashion, curating timeless, high-quality styles designed to minimize waste and maximize longevity.
Everyday Luxury
We celebrate effortless and unique style, offering versatile pieces that resonate with individual expression and personal flair.
Empowerment
We believe in the power of independence, encouraging you to embrace your free will and make bold, confident choices.
Sara's Story
"For me, fashion has always been a cornerstone of my life. My journey began when I moved to New York and worked as a sales representative in a Fashion Showroom, securing placements for luxury clothing lines in high-end department stores like Bloomingdale’s, Saks, Bergdorf, and Nordstrom.
Despite my initial passion for fashion, I moved to New York to pursue a career in publishing. After being accepted into NYU’s master’s program, I transitioned into the publishing industry. In 2021, I made the difficult decision to leave publishing which led me back to my first love—fashion.
This time, I knew I wanted to build something of my own. I started a successful luxury resale business and soon realized my desire to return to retail and launch my own line. Thus, Sierra Deene was born—a name inspired by my beloved dog, Sierra, and my family name."
— Founder, Sara Hendricksen
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